Airbnb Boss Furious As Growth Slows, Bets Big On AI And Massages

Airbnb’s rocket ship is sputtering, and CEO Brian Chesky isn’t thrilled. Growth plunged from 40% in 2022 to just 12% last year—numbers that make Wall Street yawn instead of cheer. His solution? Reinvent Airbnb like it’s 2008 all over again.

Chesky’s master plan: turn Airbnb into more than just a place to crash. Think spa treatments, comedy shows, boat tours, personal chefs—basically Airbnb meets lifestyle mall. He’s betting these “extras” will morph into multi-billion-dollar businesses.

But the real wildcard? AI. Chesky says Airbnb is going “AI-first,” already letting bots handle customer service, cancel reservations, and plan trips. The company swears it’s not Skynet, but don’t be shocked if your next host is a chatbot in an apron.

Despite slowing numbers, Chesky is hyping 2026 as the year of the comeback. With 5 million hosts and a $76 billion market cap, Airbnb is throwing everything—AI, massages, and boat rides—at the wall to see what sticks.

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