Forget pirates—Royal Caribbean has a new secret weapon: artificial intelligence. With 4.5 million price points across 26 ships, the cruise giant has turned to AI to juggle cabins, cocktails, and currencies like a high-seas supercomputer.
Once upon a time, analysts crunched numbers by hand, deciding when to slash or bump prices. But with millions of cabins and booking windows, even the sharpest human brains couldn’t keep up. Enter AI—pricing cabins faster than a blackjack dealer on double espresso.
Michael Goldner, the man steering Royal Caribbean’s money ship, insists AI isn’t replacing humans—just giving them cooler jobs. The company even hired a Senior VP of AI (aka “Captain Algorithm”) plus four data scientists to chart the future.
Now, cabins can be priced in real time, reacting to market tides, while customers get more personalized deals than ever. The endgame? Keep ships full, wallets open, and rivals swimming behind in the $8.7 trillion tourism shark tank.
