Marvel Studios is one of the most successful brands in Hollywood.

The Disney subsidiary has broken box office records, brought in more than $13.5 billion worldwide, and had each of its 17 films opened at No. 1. Yet, not many of its films have enjoyed the same level of buzz generated by "Black Panther."

The film, starring Chadwick Boseman and directed by Ryan Coogler, opens in more than 4,000 North American theaters this weekend.

Industry analysts are projecting that the film could bring in about $145 million domestically in its opening weekend, which starts Thursday. "Black Panther" could rake in more than $160 million during the four day President's Day weekend, analysts say.

Disney anticipates an opening in the $150 million range for the four day holiday weekend.

"Black Panther" could easily become the biggest February opening in history, toppling "Deadpool," the R-rated superhero film from 20th Century Fox that brought in $132 million when it opened in 2016.("Deadpool" also holds the four day President's Day opening record at $152 million).

"Black Panther's" three day projections would also put it in the top openings for a Marvel Studios film and in the top ten opening for the superhero genre overall.

These staggering numbers are a reflection of the film's popularity and the buzz that started months before "Black Panther" even premiered. Earlier this week, Twitter announced that "Black Panther" is the most tweeted movie of the year, amassing more than 5 million tweets ahead of its February 15 opening day.

 

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